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New Language: Part 5
You are at a disadvantage if you visit a non- English speaking country and can not speak the language. In order to effectively operate in the new world order of social media and social networking, it is important to understand the terminology. I have compiled a list of terms A-Z from various resources to assist you in learning social media language. Time for K Thru N. Check older post for previous language articles.  (Source references are listed at the bottom of each post.)

Learning Style:
There are three basic ways people learn: visual (reading, watching demonstrations, reviewing charts), auditory (listening, making a presentation) and tactile or kinesthetic (performing a task, actively doing). Most people use a combination of all three. Podcasting, either audio only or video, allows marketers to add depth to their communications and offer prospects more ways to learn about their product or service.

Lick:
A small piece of music often used in an intro or exit/outro of a show; can also be used to break a podcast into segments.

Lifestyle Podcast:
Personal commentaries for a targeted demographic or cultural group. Topics include music, movies, fashion, gaming, TV and other pop cultural trends. Because such podcasts rely heavily on fleeting fads, they are not considered long-term branding opportunities. Marketing strategies, whether a business is considering series sponsorship or podcast commercials, should focus on short-term marketing goals based on the population of the audience.

Lilypod:
A derogatory term used to describe a podcast that doesn’t provide the audience with meaningful information. May also be used when a sponsored podcast becomes too much like an infomercial; can also describe lifestyle podcasts that are boring or a narcissistic rant of the host.

Link Baiting:
The process by which websites, blogs, etc. encourage links from other sites to improve popularity and to raise positions on search engines for your site. The enticement may include content, online tools, free downloads, or anything else that another site owner might find worthy of a link.

Links:
The highlighted text or images that, when clicked, jump you from one web page or item of content to another. Bloggers use links a lot when writing, to reference their own or other content. Linking is another aspect of sharing, by which you offer content that may be linked, and acknowledge the value of other people’s contributions by linking to them. It is part of being open and generous.

Listening:
In the blogosphere listening is the art of skimming feeds to see what topics are bubbling up, and also setting up searches that monitor when you or your organization are mentioned.

Location:
The nature of location and presence is changed by the Internet and social media, because you can be active online in many different places, including in virtual worlds.

Logging in:
The process for gaining access to a website. Once registered, it will require a usename and password each time for signing in. The username may be your “real” name, or a combination of letters and/or numbers chosen for the purpose.

Lurkers:
People who read but don’t contribute or add comments to forums. The one per cent rule-of-thumb suggests about one per cent of people contribute new content to an online community, another nine percent comment, and the rest lurk. However, this may not be a passive role because content read on forums may spark interaction elsewhere.

Mapping:
Mapping networks enables you see who are the main connecting people. To do that you may need to ask people who they communicate with most frequently. If you want to grow an online community or network from an existing “real world” network, it will be important that the key people in the network overlap with the champions for online networking.

Mashups:
The smart mixes that techies do to combine several tools to create entirely new web services.

Meetings:
Meetings are important in social networking in at least two ways. First, they accelerate the process of people getting to know each other.  Second, the open and fluid style of social media is making those using it impatient with committee-style meetings and conferences dominated by platform speakers. With a little commitment it is possible to agree on some meeting topics beforehand; circulate material, capture discussion at the time, carry on discussions afterwards … or maybe not have the meeting at all. Use Voice over IP, chat, instant messaging … or even a get-together in a virtual world.

Membership:
Involves belonging to a group. Networking can offer some of the benefits of group membership, without the need for as much central co-ordination. A rise in networking may present challenges for organizations who depend on membership for funds or to demonstrate their credibility.

Meme:
A unit of cultural information such as a popular tune, a catch-phrase, belief or fashion that can virally propagate from one mind to another. Online, it may be shared among bloggers or participants of social sites as a game, activity or quiz (e.g., name 50 favorite authors, the 100 worst songs, 10 favorite movies).

Micro-blogging:
A form of blogging that allows users to write brief text updates (usually 140 characters) and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user, and then sent via text messaging, instant messaging, email, MP3 or web formats. Two common micro-blogging applications are Twitter and Digg.

Moblog:
Abbreviated from “mobile blog”. This is a blog dedicated to the distribution, sharing and/or rating of digital/camera-phone images, audio-casts or videos.

MP3:
An audio compression format that allows almost CD-quality fidelity with only 10% of the file size by discarding frequencies that cannot be heard by the human ear or that clash with similar frequencies. The name comes from MP(EG-1 layer) 3.

 Narrowcasting:
A term used in opposition to “broadcasting” to describe a podcast’s ability to reach a narrowly focused, highly interested audience.

Neophyte:
Someone who is new to the Internet or new to computers in general, it refers to mature people who don’t want to be called a newbie.

Netroots:
A term coined to describe political activism organized through blogs and other online media including wikis, podcasts and various social networking sites.

Networks:
Structures defined by nodes and the connections between them. In social networks the nodes are people, and the connections are the relationships that they have. Networking is the process by which you develop and strengthen those relationships.

Netizen:
A citizen of the Internet, as in, one who spends a significant amount of time online or is an experienced user of the Net.

News Feed:
A collection of headlines, news or story highlights, made available on the Internet in a standard format, often from a blog or news source made available in RSS format so that other sites and programs can check and download them automatically. News feeds can be used to publish information about podcasts. Podcast clients can subscribe to podcast news feeds, and use their information to find new shows to download.

Newsreader:
A website or desktop tool that acts as an aggregator, gathering content from blogs and similar sites using RSS feeds, so you can read the content in one place, instead of having to visit different sites.

Source References for Blog:
CGM Glossary
Social Media Glossary
Wikipedia
Webopedia
Netlingo
Digital Dialogues