Radio Consultant Services

Overview:

I examine the history of a station to better understand its relationship with the target demographic audience and the community. I combine that with an analytical study of the current marketplace. This may include a perceptual research study, auditorium music tests, and “walking the streets” talking to people to get a feel of a city. Once I’ve gathered the information I need, I’ll design a tailored campaign for improved station performance.

Services Offered:

  • Programming guidance
  • Audience analysis
  • Enhanced relationship with sales
  • Troubleshooting

Process:

Exploration – Phase 1

  • Learn the current state of the organization.
  • Review the music being played on the station.
  • Analyze available Nielsen Data: Control Panel Report (CPR), Designated Delivery Index (DDI) proportionally reports, and the Weeklies migration trends.
  • In Diary Markets, conduct a diary review.

Office Discovery – Phase 2:

  • One-on-One meetings with staff.

Deliverables:

  • After completion of Phase I and 2, provide a written report that:
  • Outlines the strategy to enhance station operations.
  • Points out milestones to watch for.
  • Weekly discussion on progress.
  • Provide a monthly written progress report.

My Experience:

  • 35+ years with multi-format career as an On Air Personality & Program Director: Top 40, Mainstream Urban, Urban AC, R&B Radio, Gospel, and Country (Music Director for 2 years at WUSN, Today’s Country Chicago)
  • 20 years of programming experience: KRNB/Dallas (5 years); Programmed KPRS/Kansas City (10 years); WAMO/ Pittsburgh; WDIA/Memphis; WQMG/Greensboro, NC, and WYLD/New Orleans.
  • The only programmer to have programmed the oldest Black Operated station WDIA/Memphis and currently the oldest Black owned and operated station KPRS-KPRT/Kansas City.
  • Added value to each of the radio properties programmed.

What I Discovered:

  • My 10 years in Kansas City was a radio IQ revelation. I was able to combine past proven programming techniques with new ideas to create on- and off-air campaigns that resulted in consistent increased market shares and larger revenue streams. From these discoveries I was able to develop a formula for cost-effective success not predicated on typical radio marketing and promotion.

Awards:

  • Nominated Program Director of the year 10 times Combined (R&R & Billboard)
  • Named Programmer of the year (Gavin)
  • Twice named Programmer of the week for Billboard Magazine
  • Trophy case includes station awards for the NAB Crystal and The Marconi

For a consult:

Sam Weaver

Email: samweaver@samweavermedia.com 

Phone: (972) 672-4812

Payments will be accepted through PayPal or Cash App. If you do not have a PayPal account, not to worry, PayPal will still allow you to pay by credit or with debit card without a service charge. Other forms of payment are acceptable including money orders and cashier’s checks. For more information about packages and price/payment information: Sam Weaver Email: samweaver@samweavermedia.com Phone: (972) 672-4812