Social Media Language Q – S
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Social Media Language Part 7
You are at a disadvantage if you visit a non- English speaking country and can not speak the language. In order to effectively operate in the new world order of social media and social networking, it is important to understand the terminology. I have compiled a list of terms A – Z from various resources to assist you in learning social media language. Time for O – P. Check older post for previous language articles. (Source references are listed at the bottom of each post.)
Readiness:
A check on whether you – or your organization – are prepared to engage with social media. An obvious issue is whether you feel technically confident – another issue is whether as an individual you are ready to “find your voice” online, or whether as an organization you will be comfortable with an open and non-hierarchical environment. Everyone will have different preferences on how to engage online, so it may be best to lurk, explore, and try small steps.
Registration:
The process of providing a username, password and other details when seeking to access a website that has restricted access.
Remixing:
Social media offers the possibility of taking different items of content, identified by tags and published through feeds, and combining them in different ways. You can do this with other people’s content if they add an appropriate copyright license.
Roles:
Parties need hosting, committees need chairing, working groups may need facilitation. Online networks and communities need support from people who may be called, for example, technology stewards or network weavers. Champions are the core group of enthusiasts you need to start a community.
RSS Feeds:
RSS stands for “Really Simple Syndication” and is a family of web feed formats used to publish frequently updated information, including blogs, news headlines, and video. It allows users to subscribe and receive this information almost instantaneously and automatically rather than having to go and seek it out. One is allowed to subscribe to content on blogs and other social media and have it delivered to you through a feed.
Search Engine Optimization: See SEO
Searching:
Searching for information on the Net is done using a search engine, Google is the best known. Specialist search engines like Technorati concentrate on blogs. As well as searching by word or phrase you can search on tags, and so find content others have key-worded.
Segment:
A section of a podcast that generally completes a topic; a complete podcast might have 2, 3, or 4 segments.
SEO:
Stands for “Search Engine Optimization”, which is the use of various techniques to improve a web site’s ranking in the search engines and thus attract more visitors.
Sharing:
Offering other people the use of your text, images, video, bookmarks or other content by adding tags, and applying copyright licenses that encourage use of content.
Skype:
An Internet telephony service that lets you make calls via an Internet connection.
Slivercasting:
The increasingly popular practice of broadcasting niche-audience films over a high-speed Internet connection rather than using costlier TV/network channels. (Hulu)
Silversurfer:
An adult, generally 50 years of age or older, who frequently surfs the Web and spends time online (“Silver” refers to the color of their hair). Silver surfers are considered netizens, experienced users of the Net. The phrase silver surfer is commonly heard in the U.K., but applies to midlife adults (generally those in their 40s, 50s and 60s), and seniors (age 70 and over) everywhere.
Social media:
Term for the tools and platforms people use to publish, converse and share content online. The tools include blogs, wikis, podcasts, and sites to share photos and bookmarks.
Social networking:
Online places where users can create a profile for themselves, and then socialize with others using a range of social media tools including blogs, video, images, tagging, lists of friends, forums and messaging.
Social Networking Marketing (SNM):
The planned, often paid, use of social networking to create interest and awareness of a brand, product or specific promotion.
Social networking Optimization (SNO):
Approaches and methodologies used to increase the positions of various social sites and postings on search engines.
Social Networks:
Online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Social networks provide a variety of ways for users to interact, such as e-mail and instant messaging services. (Wikipedia www.wikipedia.com) The most common social networks include My Space, Facebook, LinkedIn, 4Networking and Plaxo.
Social Search:
An online search of social sites that determines the relevance of search results by considering the interactions or contributions of users. Social search metrics are evolving and currently include both automated software as well as human judgments about the nature of web content.
Social Tagging:
The placement on shared social sites of keywords that describe the content of a website, bookmark, photo or blog post. Tag-enabled web services include social bookmarking sites (i.e. del.icio.us), photo sharing sites (i.e. Flickr) and blog tracking sites (i.e. Technorati). Social tagging provides a useful way of organizing, sharing, retrieving and discovering information.
Splogs:
Blogs created by spammers (Sploggers) for the sole purpose of increasing site traffic and page ranks in order to generate revenue. Splogs are filled with keywords, news (real or fake) and links to websites.
Startpage:
-Like Pageflakes, Netvibes or Google Personalized Home page – is web page that you can configure to pull in content from a range of web-based services including email, feeds from blogs and news services. It is a multi-purpose aggregator. Home pages used to be static affairs providing a sort of shop window for a site. They can now be your ever-changing window into the Net, and a way of organizing a lot of different activities.
Stinger:
A brief sound or musical phrase used as “audio punctuation.” Stream The term is typically used as a verb: video streaming or audio streaming. Generally means “play” like one would play a video or audio. More specifically, it describes a constant flow of digital information that is displayed or played as it arrives, as opposed to downloading a whole file and then playing. Some misuse the term as a synonym of download. To fluidly stream audio or video files requires some bandwidth (or, space on a hosting server); otherwise the material stops and starts.
Stories:
As well as conversations, stories are a strong theme in blogging. Anecdotes, bits of gossip and longer narratives work particularly well on blogs if they have a personal angle. It helps others get to know the blogger – and helps the blogger find and extend their voice.
Subscribing:
The process of adding an RSS feed to your aggregator or newsreader. It’s the online equivalent of signing up for a magazine, but usually free.
SuperBlog:
A fully hosted blog service which is rapidly being adopted as a low cost, fast-track method enabling non-technical individuals to join the online blogging community. The SuperBlog service offers support and training for businesses and individuals enabling them to rapidly get the maximum return from their social networking activities with minimum effort and technical knowledge. SuperBlog’s are available at various levels to suit a variety of technical abilities, budgets and timescales.
See www.superblog.biz for more information.
Synchronous communications:
Communications that occur in real time, like chat, audio or video. Face-to-face communication is synchronous in the same place. Telephony is synchronous, in different places; The Internet extends the scope for both types of communication.
Source References for Blog:
CGM Glossary
Social Media Glossary
Wikipedia
Webopedia
Netlingo
Digital Dialogues
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