Learn When to Turn On the Personality
1 888 680 7234, Email thecoach@radiocoach.biz, Radio Talent Coach Sam Weaver is an air talent coaching authority in terrestrial radio, online radio, and podcasting. Sam makes his services affordable for veteran announcers and broadcast beginners.
(My weekly column at Allaccess.com, Coaches Corner)
Radio Tips for Jocks and PD’s:
One of the most important things I ever learned changed my approach to being on the air. I was already working in a top 25 market place when the legendary jock JoJo Cookin Kincaid told me, “You don’t have to be up for the entire time during your shift. You are only on when the mic is on and you only need 20 seconds to psych yourself up prior to opening the mic.” Those words gave me a new perspective and I have been teaching it to others ever since. Prior to JoJo, I thought it was necessary to be hyped up during an entire shift whether the mic was on or off.
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