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YouTube Creating AI Detection Tools To Safeguard Creator
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YOUTUBE is developing new tools to help creators detect and control AI-generated content using their faces or voices without permission.
The company has not provided a launch date for the new tool but plans to begin a pilot program expected to begin early next year. The tool will focus on identifying AI-generated singing. Musicians will be able to automatically detect and manage content that mimics their voices on the platform.
YOUTUBE Content ID tool has been in service since 2007, giving rights holders across their entire catalogs on YOUTUBE—with billions of claims processed every year. The new AI features are an extension of that.
VP/Creator Products AMJAD HANIF said, “We believe AI should enhance human creativity, not replace it. We’re committed to working with our partners to ensure future advancements amplify their voices, and we’ll continue to develop guardrails to address concerns and achieve our common goals.”
“However, creators are ultimately responsible for ensuring their published content, regardless of its origin, and meets YOUTUBE’s AI standards laid out in the site’s Community Guidelines.”