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Warner Music Group Introduces WMG Pulse, DSP Data
WARNER MUSIC GROUP (WMG) has rolled out the beta version of WMG PULSE, a new platform designed to provide artists and songwriters with real-time access to streaming, social media, and royalty insights.
The platform was developed by WMG’s in-house technology team. WMG PULSE combines data across major DSPs and social platforms. It presents a unified view of streaming activity, audience engagement, user-generated content, and current earnings from royalties, sync, physical sales, and more.
More than 100 WMG artists and songwriters worldwide are currently testing the platform. Their feedback is helping shape the app’s future development, including planned features such as forecasting tools, release planning, and collaboration support.
WMG Pres./Technology ARIEL BARDIN. said “With WMG Pulse, we’re providing greater transparency across the music ecosystem, including data from every major streaming and social media platform.”
“The app offers a seamless, easy to use experience, giving deeper insights into careers and fan bases, with even more sophisticated updates still to come. It’s about empowering artists and songwriters with clarity, and helping them make smarter, data-driven decisions with their teams.”
WMG PULSE is part of the broader suite of tools offered by WARNER MUSIC GROUP. The platform is currently limited to a select group of WMG artists and songwriters and will roll out widely later this year.
For a Demo, click here.