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SummitMedia/Richmond, VA Flips WJSR To Hip Hop ‘100.9 The Hip Hop Station’
SUMMITMEDIA has rebranded WJSR (100.9)/LAKESIDE-RICHMOND, VA, transitioning from Classic Hits “AWESOME 100.9” to HIP HOP “100.9 THE HIP HOP STATION.”
The new format positions WJSR as the market’s third Urban station, joining AUDACY’s WBTJ (106.5 THE BEAT), and RADIO ONE’s WCDX (iPOWER 92.1/104.1).
The station’s lineup will feature PREMIERE NETWORKS’ THE BREAKFAST CLUB in mornings, BIG BOY’S NEIGHBORHOOD in middays, WBHJ (95.7 JAMZ)/BIRMINGHAM-based BUCK WILDE voice-tracking PM drive, and PREMIERE NETWORKS’ BOOTLEG KEV SHOW in the evenings.