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Snapchat Rolls Out AI Video Lenses
SNAPCHAT has introduced AI Video Lenses. The tool will be available exclusively to SNAPCHAT+ PLATINUM subscribers. Users will be able to take a video, and SNAP’s system can then fill in the aminations that match the clip.
SNAPCHAT stated, “These Lenses, powered by our in-house built generative video model, bring some of the most cutting-edge AI tools available TODAY to SNAPCHATTERS through a familiar Lens format. We have a long history of being first movers to bring advanced AR, ML, and AI tools directly to our community, and we’re excited to see what SNAPCHATTERS create.”
Users can choose from three AI Video Lenses—RACCOON, FOX, and SPRING FLOWERS, capture a video, and submit it for processing. The finished animation saves to Memories. Additional AI Video Lenses will be released weekly.
SNAP previously showcased its mobile-friendly AI text-to-image model, which will power future platform features. The company emphasized its use of proprietary technology to develop AI-driven tools while maintaining cost efficiency.