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RAB Hosting Webinar On Nielsen’s New PPM 3-Minute Quarter Hour Credit
The RADIO ADVERTISING BUREAU (RAB) will host a free webinar, “Better Together in 2025: A Unified Approach to NIELSEN’s Measurement Modernization,” on WEDNESDAY JANUARY 29th at 12n (CT).
RAB Pres./CEO MIKE HULVEY will lead the one-hour session, featuring insights from executives on adapting to NIELSEN AUDIO’s recent shift to a 3-minute listening qualifier for PPM metrics. The webinar goal is to equip radio and advertisers with strategies to leverage the new changes.
To register up, click here.