Radio/Music News Tues-Thurs-Fri
Power Move: Brittany Rae Williams Joins Pod Digital Media, Sr. Director/Partnerships
POD DIGITAL MEDIA (PDM) has hired BRITTANY RAE WILLIAMS as Sr. Dir./Partnerships. She will oversee experiential and live activation growth for the company’s rep firm division. POD is the first multicultural podcast agency network representing more than 400 shows hosted by Black and Latino podcasters.
WILLIAMS most recently spent two years at iHEARTMEDIA as a Sr. Account Exec., selling podcasts like DRINK CHAMPS AND CLUB SHAY SHAY, as well as radio shows such as THE BREAKFAST CLUB, THE ANGIE MARTINEZ SHOW, AND WAY UP WITH ANGELA YEE. She also worked on partnerships for iHEART’s BLACK EFFECT PODCAST FESTIVAL.
Prior to that, she was a Sponsorship Activation Mgr. at ESSENCE COMMUNICATIONS and spent nine years at EMMIS COMMUNICATIONS in radio sales for WQHT (HOT 97) and WBLS (107.5)/NEW YORK. In 2021, she secured more than $700,000 in new sponsorships for HOT 97’s SUMMER JAM CONCERT.
WILLIAMS said, “I am excited to join the POD DIGITAL MEDIA team and lend my expertise to this new position. I look forward to cultivating new creative partnerships and growing the Pod Digital landscape with experiential, talent, and podcast opportunities.”
“POD DIGITAL MEDIA has been a company I’ve been admiring from afar for a while as I’d constantly see their activations and talent at major events ranging from CANNES LIONS’ FESTIVAL in FRANCE, SUPER BOWL WEEK, ART BASEL, and more. Seeing CEO GARY COICHY’s innovative leadership expansion of the talent roster and events in this growing industry made it an easy choice as my next big career move.”
In addition to her work in sales, she’s the founder of BRITTANY RAE PRODUCTIONS, where she writes, directs, and produces content for television, theater, and films. Her original production, MIDNIGHT MUGSHOT, had sold-out performances at NEW YORK’s ALVIN AILEY THEATER in 2019.
PMD CEO GARY COICHY said, “With a passion for storytelling and developing win-win partnerships, BRITTANY continues to push the boundaries of innovation in sales, entertainment, and marketing.”
“She has a proven track record of leading high-profile media campaigns and events, cultivating strategic business relationships, and driving revenue, and we are excited to have her take PDM’s experiential events and live activations to the next level.”