Radio/Music News Tues-Thurs-Fri by Sam Weaver
New BIN Campaign Targets Black Maternal Mortality Health Gaps
BLACK INFORMATION NETWORK (BIN) has created a public awareness campaign called SAVING BLACK MOMS: A MATERNAL HEALTH CRISIS. The intent is to address the high maternal mortality rates affecting Black women.
The CENTERS FOR DISEASE CONTROL AND PREVENTION reports that in 2023 the maternal mortality rate for Black women was 50.3 per 100,000 live births. In contrast, the rates were 14.5 for White women, 12.4 for Hispanic women and 10.7 for Asian women. These disparities exist across all income levels, educational backgrounds and regions. Contributing factors include poor access to care, lack of insurance and inconsistent treatment before and after childbirth.
The campaign will roll out in two phases. Phase one began this week during BLACK MATERNAL HEALTH WEEK in WASHINGTON, DC. It includes a series of news reports, an hour-long special airing APRIL 23rd, and a MOTHER’S DAY feature on MAY 11th. Phase two starts JUNE 2nd and includes a campaign microsite, social media outreach, public service announcements, and ongoing features running through the end of SEPTEMBER.
BIN Pres. TONY COLES said, “As a network dedicated to elevating underrepresented voices, it is crucial that we focus on the alarming disparities Black women face around childbirth. This campaign is not just about raising awareness, but also about sparking action and fostering partnerships that can bring about real change.”
VIOLA’S HOUSE CEO/BIN Local Roundtable member THANA HICKMAN added, “Being part of this movement to educate and enact change is a privilege. Our community’s involvement is crucial to addressing and reducing the disparities in Black maternal health. Together, we can safeguard and enhance the well-being of Black mothers and their babies.”