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MediaCo/NY Creates Hot 97 FAST Video Channel
MEDIACO is expanding its video strategy with the addition of a 24/7 FAST (free ad-supported streaming television) channel for Top 40 Rhythmic WQHT (HOT 97)/NEW YORK. The new digital platform, HOT 97 TV, will feature live and on-demand content from the station’s lineup and event properties.
Programming will include a live weekday broadcast of EBRO IN THE MORNING, segments from the station’s annual SUMMER JAM concert, and the upcoming 2026 TRACE AWARDS. Additional content includes BRIDGING CULTURES, a series exploring intersections between Afro and Hip-Hop culture globally, along with shows hosted by afternoon personality NESSA and night host FUNKMASTER FLEX. This move follows MEDIACO’s 2023 acquisition of ESTRELLA MEDIA and reflects the company’s continued integration of video, audio, and live event production.
Interim CEO ALBERT RODRIGUEZ said “It’s a new day for ESTRELLA MEDIA, HOT 97, and WBLS –now together under MEDIACO. We have built an organization capable of delivering unparalleled solutions across video, audio, and events for national and local advertisers on all platforms, reaching vibrant multicultural Hispanic and Black audiences.”
COO RENÉ SANTAELLA added “Our focus is on driving innovation in content, technology, and distribution to super-serve multicultural audiences in today’s multiplatform world. We are going big in 2025 with thousands of hours of new original content driven by live and interactive experiences and making it available for free on all platforms. Everyone wins.”