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MediaCo/New York & Trace Partner To Expand Hip-Hop And R&B Globally
TRACE, a company that creates music and digital content, is teaming up with MEDIACO/NEW YORK, which owns Top 40 Rhythmic WQHT (HOT 97) and R&B WBLS (107.5). Their goal is to spread Hip-Hop, R&B, and Afro-Urban culture to more people around the world through music, events, and digital platforms.
The alliance will create new content and distribution opportunities across multiple platforms. Key initiatives include co-hosting the annual TRACE AWARDS and other events.
TRACE CEO OLIVIER LAOUCHEZ said, “This is a historic moment for Hip-Hop, R&B, and Afro-Urban culture. For the first time, a powerhouse from the U.S., the birthplace of Hip-Hop and R&B, is joining forces with a leader deeply rooted in AFRICA and the global diaspora. Together, we are creating a unified platform that will elevate our music, culture, and community on an unprecedented scale—bringing fans, artists, and brands closer than ever.”
MEDIACO EVP/Content & Growth Strategy KUDJO SOGADZI added, “Hip-Hop has shaped global culture for over 50 years, influencing everything from music and fashion to lifestyle and social movements. Our work with TRACE creates an unparalleled platform to expand the reach of our legendary brands and empower a new generation of artists and creators. We are excited to bring our content, events, and cultural impact to an even bigger international audience.”