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Live Nation Urban Invests In Creator Marketing Platform Breakr
LIVE NATION URBAN has invested in BREAKR, a creator marketing and technology platform that connects music labels, agencies, brands, and online content creators.
The company has also introduced BREAKRPAY, an instant payment system designed to eliminate payment delays for creators. LIVE NATION URBAN Founder/President SHAWN GEE will join BREAKR’s Board of Directors.
This investment is part of BLACK LILY CAPITAL FUND, a venture fund created by LIVE NATION and LIVE NATION URBAN to support Black founders in the live music ecosystem, with a focus on pre-seed and seed-stage startups.
GEE said, “The creator economy has changed the way we all connect with audiences, driving innovation and economic activity at an unprecedented scale. BREAKR was a tech platform that was a core part of LIVE NATION URBAN’s marketing mix for the better part of a year. After meeting the founders and understanding their vision, it was an easy decision for us to invest in TONY and AMEER and their trail-blazing platform.”
“At BLACK LILY CAPITAL, we are looking for the next generation of music equipment and technology vendors, innovative tech platform owners, live venue owners and operators, or anyone else cooking up innovation that can help fuel the growth of this industry. Our partnership with BREAKR is the start of a forward-thinking approach to what the music industry and digital landscape can be in the near future.”
BREAKR Co-Founder/Co-CEO ANTHONY BROWN added, “From BREAKR’s founding, projects like our #ROADTOROLLINGLOUD competition with ROLLING LOUD to our extensive work with indie labels as well as the ‘BIG 3.”
“We’re committed to creating opportunities, discovering talent, and financially empowering creators and change-makers worldwide. Our partnership with LIVE NATION URBAN and SHAWN is the exciting beginning of a new chapter where we can expand our vision further than ever before, particularly with brands.”
BREAKR Co-Founder/Co-CEO AMEER BROWN stated, “BREAKR’s proprietary technology is revolutionizing the way brands and agencies connect with creators, offering seamless campaign management, real-time analytics, and instant payments—all within a single ecosystem.”
“Our white-label infrastructure empowers partners to scale their operations effortlessly while maintaining full control over their campaigns and finances. This partnership with LIVE NATION URBAN will allow us to expand our reach and continue developing industry-leading solutions that drive measurable impact in the creator economy.”