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KOAS (105.7 Jammin)/Las Vegas Flips To Bilingual Hybrid 105.7 Maxima
BEASLEY MEDIA GROUP has flipped Urban AC (R&B) KOAS (105.7 JAMMIN)/LAS VEGAS to 105.7 MAXIMA, a bilingual hybrid format for the city’s bicultural audience. The new format features Spanish-language imaging and on-air talent alongside English-language songs from the 1980s through early 2000s.
Core artists will include WHITNEY HOUSTON, MADONNA, MICHAEL JACKSON, CELINE DION, SHAKIRA, SELENA, MARCO ANTONIO SOLIS, and ALEJANDRO FERNANDEZ. Bilingual advertising will be integrated throughout, with the station using the positioning statement “PARA NOSOTROS” (translation” FOR US”).
BEASLEY MEDIA GROUP CCO JUSTIN CHASE said, “This is an exciting new format for BEASLEY that was custom designed for the unique bilingual audience in LAS VEGAS. With the positioning statement as ‘PARA NOSOTROS,’ we are proud to be a new part of the HISPANIC community in LAS VEGAS!”
BEASLEY MEDIA GROUP LAS VEGAS Cluster Mgr. RONNIE GLOVER stated, “LAS VEGAS is one of the most culturally rich and dynamic markets in the country. 105.7 MAXIMA is designed to reflect the heartbeat of this community by delivering a music experience that resonates deeply with bilingual and bicultural audiences.”
OM CAT THOMAS added, “This really speaks to the expanding audience in LAS VEGAS. MAXIMA 105.7 is a reflection of our growing culture and provides a unique entertainment option for our community.”