Kendrick Lamar Will Score Big!

Seventeen-time GRAMMY winner KENDRICK LAMAR will headline the APPLE MUSIC 2025 SUPER BOWL Halftime Show in NEW ORLEANS at CAESARS SUPERDOME on FEB. 9th.

He performed at the 2022 SUPER BOWL as a guest artist with DR. DRE & SNOOP DOGG. He also has the distinction of being awarded a PULITZER Prize for his 2017 album “Damn.” He is the first non-classical/non-jazz musician to ever do so.

LAMAR said, “I’m looking forward to bringing Hip-Hop to the NFL’s championship game.  Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.”

ROC NATION founder JAY-Z added, “LAMAR a “once-in-a-generation” artist and performer. His deep love for Hip-Hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. KENDRICK’s work transcends music, and his impact will be felt for years to come.”

Co-Exec. Producers for his halftime show will be ROC NATION and EMMY-winning Producer JESSE COLLINS. The creative direction of his performance will be provided by pgLANG, a creative company founded by LAMAR and DAVE FREE.