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iHeartMedia Joins Forces With Whalar To Boost Creator Marketing
iHEARTMEDIA has entered a strategic partnership with WHALAR GROUP, a global Creator Company, to expand marketing opportunities for creators and brands. The collaboration will leverage iHEART’s platforms—including radio, podcasts, digital media, live events, and social channels—to help creators broaden their reach and connect with audiences.
As part of the alliance, iHEARTMEDIA will offer creators pathways to share content across its audio platforms, extending beyond social media. Influencers from iHEART’s radio and podcast networks will benefit from WHALAR’s creative services, advanced technology, and social insights for real-time content adaptation.
iHEART INFLUENCER NETWORK Pres. GREG ASHLOCK said, “As brands work to enhance connections with their audiences, our collaboration with WHALAR presents an opportunity for advertisers to engage listeners meaningfully. We’re excited to leverage WHALAR’s expertise across our audio platforms to support both creators and advertisers.”
WHALAR GROUP Co-CEO NEIL WALLER added, “Audio resonates deeply with creators and their communities, offering unique avenues for expression and connection. With iHEART’s unmatched reach, we’re excited to further integrate storytelling into the Creator Economy, expanding opportunities for creators everywhere.”
This partnership aims to bring creators and marketers new ways to engage audiences through iHEARTMEDIA’s various platforms, allowing for broader distribution of content and deeper brand integration.
For creators like ANDREA CASANOVA, ZION CLARK, and ZACH JELKS—who are represented by WHALAR—the partnership offers an expanded landscape to grow their influence and connect with their audiences through audio-based content.
For more info about WHALAR, click here.