Radio & Music News Weekly
iHeartMedia/Cleveland Brings The New Throwback 99.1 FM To The Airwaves
iHEARTMEDIA/CLEVELAND recently debuted (7/12) WMMS-HD3/W256BT (THE NEW THROWBACK 99.1). BIN: BLACK INFORMATION NETWORK was moved from the 99.1 dial position to translator station 101.1 FM (W266CJ).
The Throwback station will play songs from the 90s and 2000s and feature local air personalities LEEANN SOMMERS in the morning and ALLEN COLON will handle afternoon drive. To get things started the new format aired 10,000 songs in a row commercial free.
Market Pres. KEITH HOTCHKISS said, “Throwback is more than just the name of the station; it’s a cultural touchstone that celebrates the artists and anthems that were the soundtrack of a generation. CLEVELANDERS who grew up with this music have fond memories of the stations and personalities that brought the music to the masses, and we’re bringing it back on 99.1.”