Radio & Music News Weekly
gamma. Names Lionel Ridenour EVP/Promotions For Top 40, Urban, Rhythm, and R&B
gamma. has named LIONEL RIDENOUR Executive Vice President of Promotions. He’ll be spearheading the promotional efforts for all formats including Top 40, Urban, Rhythm, and R&B.
Company Co-Founder/CEO LARRY JACKSON said, “Early into the formation of gamma., we often times heard the critique that one of things we would be challenged to deliver on is radio promotion, for any artist at the highest level. So, we challenged ourselves to roll up our sleeves and debunk that theory. And it is because of LIONEL, his staff and our efficient spend in this area that we now have such an unbelievably strong radio market share for a company that’s only a year old.”
“Radio is still such an important mainstream access point to the heartland of so many countries, especially the U.S., and I’m so happy to be able to have LIONEL leading the charge for us in that regard. It’s also incredibly noteworthy that he’s the first African-American head of promotion in 40 years for any major music company (we’re not a label, of course) and I’m so proud to be able to be a part of this historic moment in the overall business.”
RIDENOUR said, “I really appreciate that LARRY and IKE (YOUSSEF, gamma. President) have given me this opportunity to grow past the boundaries of industry norms and lead all promotion efforts on behalf of a wide variety of incredible talent. It’s gratifying to be a part of an intrepid company reshaping the manner in which careers can be magnified and propelled.”
This is a major milestone because he’s the first African-American to head-up radio promotions for all these formats since the 70s with the late HAROLD CHILDS at A&M RECORDS and QUINCY MCCOY at FANTASY RECORDS.
Since 2013 RIDENOUR has been operating a company he founded, ANCHOR PROMOTIONS, one of the only Black-owned label services and promotion company in the U.S. ANCHOR has worked with various major and independent labels, including WARNER RECORDS, ALAMO, RED BULL, HITCO, and GEFFEN RECORDS.
Ridenour Receiving The 2023 Music Executive Award From The Living Legends Foundation
click below to watch
