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Dewayne ‘D-Wayne’ Taylor Returns To Mornings & Partnership With KFRX/Lincoln, NE
ALPHA MEDIA/LINCOLN, NE has formed a first-of-its-kind partnership with WHATEVER COLLECTIVE, a LINCOLN-based live-events team. The company was founded by DEWAYNE “D-WAYNE” TAYLOR who has returned to Top 40 KFRX (106.3) AM drive. He succeeds JENN WEST who exited in JULY.
He previously had spent seven years at the station in a variety of roles. Most recently he programmed rival NRG MEDIA CHR Rhythmic KBBK-HD2 (RED 94.5) until MAY of this year (2024).
The partnership will bring its roster of DJs, emcees, photographers, videographers, and graphic/apparel designers to elevate live events hosted by ALPHA MEDIA/LINCOLN stations and their partners.
TAYLOR said, “When I started my radio career, I couldn’t have imagined that the COLLECTIVE I founded would find such a forward-thinking media partner. I founded WHATEVER COLLECTIVE in 2015, the same year I started my career on KFRX, making for a serendipitous moment for me and all the talent under WHATEVER COLLECTIVE.”
“Now, with ALPHA MEDIA/LINCOLN’s genuine commitment to community engagement and support for our growth, we have the perfect partner to elevate our community and take my radio career to new heights. It’s refreshing to collaborate with an organization that truly values innovation and supports local talent.”
Market Mgr. KATIE PHILIPPI added, “We are elated to welcome D-WAYNE back to KFRX. His energy, passion, connection to the community, and overall expertise offers a huge complement to our brand. We are excited to begin a unique and innovative partnership with WHATEVER COLLECTIVE to super serve our community, fans, and advertisers.”