Radio & Music News Weekly
Beyoncé Debuts ‘Cowboy Carter’ Merch Partnership With Snapchat
SNAPCHAT has teamed with BEYONCÉ to launch an official BITMOJI collection for her COWBOY CARTER Merch line. Fans can engage with COWBOY CARTER through a visual experience generated with AI, reported DIGITAL MUSIC NEWS.
SNAPS will feature users as COWBOY CARTER with the song “Sweet Honey Buckiin” playing in the background. The full album is accessible in SNAPCHAT’s Sound Library for SNAPS, Stories, or Spotlight videos.
SNAPCHAT/Mgr. Music Strategy & Programming MANNY ALDER said, “We have various ways for SNAPCHATTERS to express fandom for their favorite artists. Adding Sounds to a SNAP or story, or combining music with iconic Lenses, we’re launching our first-ever Lens experiences and BITMOJI Merch collection with BEYONCÉ.”
“This new way allows our community to support and interact with her iconic new album alongside friends both on and off SNAPCHAT.”
SNAPCHAT’s BITMOJI are digital avatars that users can customize to represent themselves across the platform. Initially BITMOJI was known for creating personalized comic strips called ‘BITSTRIPS.’
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