Radio & Music News Weekly
Beasley Media, Enco Systems, Benztown & Compass Media Enter AI Partnership
ENCO SYSTEMS, BENZTOWN, and COMPASS MEDIA NETWORKS have entered an AI partnership with BEASLEY MEDIA GROUP. This agreement will provide SPECai, an AI-powered spec spot creator.
It will be used with all 59 of BEASLEY’s radio stations in 11 markets. The collaboration of the three companies made a similar deal in MAY with ADAMS RADIO GROUP and SOUTHERN STONE COMMUNICATIONS.
SPECai uses AI technology to provide fully produced spec spots in both English and Spanish. ENCO introduced the platform in October 2023 with COMPASS supplying domestic sales and marketing. BENZTOWN handles international clients and is responsible for the audio elements needed for the spec spots.
BEASLEY MEDIA CEO CAROLINE BEASLEY said, “We are very excited to be among the early users of SPECai. The technology is a game-changing tool for our sales teams to quickly and easily produce spec spots for clients in minutes that don’t sound AI-generated, making them very compelling for advertisers. It’s amazing technology for our industry.”