Coaches Corner
Oh No! More RIF, Downsizing, Layoffs, Fired …
This is the time to use your “Transferable life experiences.” Following iHeartMedia’s recent changes, we’re again dealing with the unloading of air talent, programmers, and staff. You’ve been building your career and now you’re dealing with one of life’s detours, unemployment.
Regroup…
My experiences with unemployment taught me not to rush to judgment. Take the time to research and come up with a strategic plan before making any moves. Make a list of the decision makers in various business sectors you’ve met and see where it leads you. Before you make any moves, update your resume.
Stay Busy…
Waiting is the hardest part of unemployment. I took regular jobs while looking for the job I wanted. Keep in mind, a job formerly in radio can be a gateway to another profession requiring a great communicator.
Opportunity Knocks…
Don’t let your talents go to waste. Here are other ways to make a living communicating to the masses: Podcasting, audio and visual steaming services, stand-alone online streaming stations, and apps. That’s just a sampling of the brave new world of audio media — same skill set, simply different delivery systems. Regardless of where and what you apply for, the game now is getting through the layers of the interviewing process.
Tidy Up Your Image…
In the old Hollywood movie studio system, they had PR/Press people on payroll to create the images of the movie stars under contract to the studio. The studios controlled the narrative and that’s what you must do for yourself.
Take It Down…
I suggest removing any social media pictures or statements you’ve posted that are not the image you want to project. And yes, in a perfect world your personal social media should be viewed as separate from business. However, this is the real world, and we can argue how unfair that is, but it’s reality. Anything that could be misconstrued from your past, take it down. Don’t leave anything on social media or in a cloud that could be used as an excuse not to hire you. These days you can never be too careful.
Stay Connected…
For those of you still employed, communicate with unemployed colleagues, don’t let them drift. It is important to not abandon those on the beach. Give them leads on gigs in the industry or any jobs you hear about. The simple act of being there will have greater significance than you could ever imagine. As often as possible give your out of work colleagues a call. The phone is more personal than an e-mail or text, it’s a better way to emotionally connect.
One Last Thing…
Getting into radio has always been difficult, and staying relevant in the industry remains a constant challenge. As you reflect on past conversations and experiences with radio colleagues, consider those who have successfully reinvented themselves and continued to thrive. Focus on your own path, and don’t feel pressured to meet anyone’s expectations but your own and those of your closest supporters. Remember, it takes only one ‘yes’ to start your next career journey.
And if you need some friendly advice, drop me an email; samweaver@samweavermedia.com or text me, (972) 672-4812.