Radio/Music News Tues-Thurs-Fri
WRDG (96.1 The Beat)/Atlanta Taps Ferrari Simmons For APD Duties
iHEARTMEDIA/ATLANTA has promoted FERRARI SIMMONS to APD for Hip-Hop N’ R&B WRDG (96.1 THE BEAT). He will continue to co-host “RARI AT 2” with YOUKNOWBT weekdays from 2–7p (ET) — and co-host “THE BALLER ALERT SHOW” podcast.
PD VLADIMIR SCOTT said, “I’m proud to announce FERRARI SIMMONS as the new assistant program director for 96.1 THE BEAT. FERRARI’s deep roots in the city, unmatched hustle, and passion for culture make him the perfect fit to help lead THE BEAT into its next era. From on-air personality to programming leadership, his journey is ATLANTA-made and well-earned!”
VP/Programming JILL STRADA added, “FERRARI SIMMONS embodies the kind of talent and leadership we strive to nurture at iHEARTMEDIA. His authenticity, relentless drive, and connection to ATLANTA’s culture make him an essential force as we continue to evolve 96.1 THE BEAT.”
“Watching his growth from an influential voice on the mic to a strategic leader behind the scenes has been inspiring. This promotion is not only well-deserved — it’s a win for ATLANTA’s Hip-Hop community.”
SIMMONS said, “I’m excited to accept the role of assistant program director for 96.1 THE BEAT! I’m extremely grateful for the opportunity to grow within the iHEARTRADIO family and to keep doing what I love right here in the city that inspires me.”
“Radio has always been my passion, and I’m proud to be part of a team that brings energy, creativity, and connection to ATLANTA every day. Thank you to everyone who’s supported me on this journey — your encouragement means everything.”
His resume includes on-air roles at AUDACY Urban WVEE (V-103)/ATLANTA and CORE COMMUNICATIONS’ WWSZ-A (STREETZ 94.5)/ATLANTA.