Radio/Music News Tues-Thurs-Fri
Core Radio Group/Atlanta Debuts ‘87.7 The Vibe’
CORE RADIO GROUP has launched Adult R&B WTBS-LD (87.7 THE VIBE)/ATLANTA via an LMA with MOON BEAM MEDIA & BROADCASTING.
The station will feature a blend of R&B from the 80s to the present and spotlight Southern Soul artists such as KING GEORGE, SIR CHARLES JONES, TUCKA, and WES LOVE.
Pres./CEO STEVE HEGWOOD said, “87.7 THE VIBE will fill a void in the ATLANTA market. Southern Soul has recently surged in popularity, rooted in traditions of Blues, Gospel, and R&B. This genre offers a nostalgic yet modern take on storytelling with an emotional connection.”
WTBS-LD previously operated as Regional Mexican “LA QUE BUENA (101.9/87.7,” simulcasting WAZX (101.9)/CLEVELAND, GA. It covers the northeastern fringes of the ATLANTA market. CORE RADIO GROUP previously leased the station from 2016 to 2019 as “OLD SCHOOL 87.7” and later as R&B “MIX 87.7.”