Coaches Corner By Sam Weaver
All I Want For Christmas Is A Fresh Perspective …
Life is a series of moments, and we certainly have had our share this year. The holidays are the perfect time to make new memories, recharge your brain, and reset yourself for the realities of everything around you.
Don’t Sell Yourself Short…
Air personalities and decision makers need to remember that you’re still the gatekeepers of communication and human connection. It is easy to get caught up in the bubble and lose sight of how listeners use radio and audio platforms. It’s the perfect time to get out and do some individual research on your listeners. Catch up on new emerging trends and rewire your brain for the upcoming year.
Time To Rewind…
Think back to what attracted you to this business in the first place—music and fun. While looking for new ideas, don’t overlook the ones that worked in the past. The answers to some of your questions might already be sitting in the back of your mind. Sometimes the holidays can jog your memory and revive a good idea that just needs a fresh approach.
Happy Holidays!
And if you need some friendly advice, drop me an email; samweaver@samweavermedia.com or text me, (972) 672-4812.