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iHeartMedia Debuts R&B Station KVDU (104.1 The Vibe)/Baton Rouge
iHEARTMEDIA has launched KVDU (104.1 THE VIBE)/BATON ROUGE, dedicated to R&B and Back-in-the-Day Jams.
iHEART’s MISS MONIQUE has been named PD/PM drive host and will be based in BATON ROUGE. She will continue her role as PD for Hip Hop N’ R&B WXBT (100.1 THE BEAT)/COLUMBIA and BIN, in addition to voice-tracking (20-yrs for this station) Hip Hop N’ R&B WPRW (POWER 107)/AUGUSTA; she also programs both FLORENCE, SC stations Hip Hop N’ R&B WDAR (105.5 THE BEAT) and R&B WZTF (102.9 THE FLOW).
The weekday lineup includes THE STEVE HARVEY MORNING SHOW and SWEAT HOTEL with KEITH SWEAT, alongside longtime radio personality BIONCE FOXX.
LOUISIANA/ARKANSAS SVP/Programming BOB MURPHY said, “This is an exciting and long-overdue opportunity for BATON ROUGE listeners to wake up with the nationally successful STEVE HARVEY and end their day with SWEAT HOTEL. Our EVP of Programming ANGELA WATSON-CHARLES has been instrumental in this launch, and we’re thrilled to have MISS MONIQUE as Program Director.”
Market Pres. AIMEE LAVESPERE added, “The launch of 104.1 THE VIBE answers the demand for marquee talents in the BATON ROUGE area. We remain committed to providing meaningful content across all six of our iHEARTMEDIA brands.”