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Townsquare Media & SummitMedia Form Digital Advertising Alliance
SUMMITMEDIA has partnered with TOWNSQUARE MEDIA to expand its digital reach through a new initiative called SUMMIT INTERACTIVE.
The collaboration will leverage TOWNSQUARE’s Ignite division to enhance SUMMITMEDIA’s digital advertising capabilities across its nine markets, including BIRMINGHAM, KNOXVILLE, and LOUISVILLE. These markets do not overlap with TOWNSQUARE’s current holdings.
TOWNSQUARE IGNITE Pres. TODD LAWLEY said, “We are thrilled to partner with SUMMITMEDIA to provide market-leading digital advertising and marketing opportunities to their substantial customer base, which importantly, does not overlap with our markets.”
“Our success has been built on leveraging our proprietary in-house digital programmatic advertising platform and data-driven insights to create significant value for our clients. By sharing our proven strategies and robust business model, we can empower SUMMITMEDIA to enhance their digital offerings, driving growth and success for their clients.”
SUMMITMEDIA CEO CARL PARMER added, “We are very excited to partner with TOWNSQUARE and launch our new digital solutions arm, SUMMIT INTERACTIVE. After exhaustive research, we concluded TOWNSQUARE is absolutely best-in-class and fully committed to digital. They have a truly outstanding team, and we couldn’t be happier about the prospects of our partnership.”
The initiative aims to bring customized, data-driven digital strategies to local, regional, and national businesses, focusing on helping SUMMITMEDIA grow its digital business in markets outside the Top 50.