Name: Faith Daniels

Title: PD/Content Director/ PM Drive

Station: WROU 

Market: Dayton

Company: Alpha Media

Social Media Links: FB, FB, Twitter, IG

Brief Career Synopsis:

Started at the age of 14 –1350AM WLOU, 1370 AM WABD, WQQK 92Q, KALA 88.5, WPXR 98.9, 1480AM WCIN, WVMX 94.1, WKFS 107.1, WIZF 100.9, WMOJ 94.9, WARM 98.5 AND WMOJ 100.3 and now, 92.1 WROU, Dayton, OH .

1) How do you do all that you do?

I’ll be honest, my passion drives me because there are days that I am overwhelmed, tired, and frustrated. But my listeners need me, and I put them above all else.  

2) What was your takeaway during the pandemic a few years ago?

I learned that my listeners needed me. They needed to hear my struggles and fears to know that they were not alone. They needed me to be on the radio every single day to calm their fears the best way I could. They needed information and honest discussion about what was happening and how to navigate the unknown. Listeners love me and I love them, and we are clinging to each other in these challenging times! 

3) How does your Faith Daniels Foundation LLC operate?

 My husband and I see the need and we meet it with the help of donors, sponsors, and individuals that feel the need to help, and they do. God never leaves us alone in the giving season. We have never turned a family away. 

4) You can’t make it through the day without _______?

Prayer and meditation see me through everything. 

5) And what advice do you have for those coming into this business?

1. Always answer the call.  There will come a time when they are not calling for you anymore and you will be old news… 

2. Put your listener first. Think of them, think how they think and do your best to be there for them. Not only on the radio but in real life. Show up for them. It’s just like when you ask them to show up for you.

3. Take nothing for granted — ratings, views, attendance, or popularity. Always know you are only as good as your last book. You cannot live on, “Back when I was.”

6) What role has radio played in your life?

It has helped me grow because I have come to realize that people look to me so it cannot be about me. I must be invisible, feel the pain, hear the hurt, and offer solutions mixed with celebrity news & gossip, music, laughs and motivation. In addition to letting the listener into my personal life just a little bit through Facebook lives, blogs, and taking their calls. 

7) How do you see radio evolving?

I see radio moving more and more to content creation with videos and live streams. Because of that I have to “Stay Ready, So I Don’t Have To Get Ready” to be seen on social media.

8) Was radio always your first choice for a profession?

I am actually a licensed beautician, nail artist, reflexologist, and romance noir writer.      

9) How important is it to stay on top of what’s going on with the rating system?

It is especially important, so you understand how your station is being measured, how to manage the information provided, and give it application to your programming philosophy. You cannot shoot in the dark and expect to win the prize, you must know how to evaluate the data and give it application. 

10) If you were granted three wishes, what would they be?

  1. Be a multibillionaire so I could care for all the hungry families and needy children I can find.
  2. Bring back my mom, dad, brother, and sister as they have passed on.
  3. I could make everyone feel loved and perfect. no matter what they look like, their disabilities or history. They would feel love, accepted and respected. I do this daily but it’s only one me so a wish would help me touch more people.