Radio Talent Coach Sam Weaver, is an efficient craftsman relating to clients in a straight forward manner to achieve desired goals.
FTC’s new rules will mean more disclosure and responsibility for air personality endorsements on blogs, websites, Twitter, Facebook, MySpace , and all social media.
A morning show’s Facebook or blog endorsement of a car dealership or a traffic reporter’s tweet celebrating a weight loss product is covered under new Federal Trade Commission guidelines on endorsements and testimonial ads. “Celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media,” says the FTC. Failure to disclose such a relationship could lead to an $11,000 per incident fine. The FTC also issues a major revision to its rules on liability for false claims in ads. “Both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement, also for failure to disclose material connections between the advertiser and endorsers”, the agency announced. Blogger payola is also covered under the new rules. The last time the FTC updated its rulebook was 1980. Under the changes, the generic results and typical tagline won’t be enough. Instead, advertisers will be required to say what users can expect. Marketers will also need to disclose if compensation was given for a study cited in their commercial. The new rules begin on December 1st.
For example, if a personality endorses a client’s product and is asked to mention a new sign-up campaign in a blog, it needs to indicate he or she is a compensated spokesperson for the product.